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The Big
Kahuna. The Holy Grail. Whatever you call it, it's
what everyone wants to do. Sell products over the web.
Put a shopping cart on your site and watch the sales roll
in. Just like on TV, right?
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Well, maybe. If you
are a low price provider in a commoditized market, the sales will
roll in until one of your competitors undercuts you and the
invisible hand of the market goes upside your head. If your
bread and butter is providing quality and service, selling over
the web is just the first step. The real power of the web is
in building the customer relationship. If your site
provides real value to the customer, they will keep coming
back. Any schmoe can put a shopping cart site up, the real
key is in:
- Making the site easy to use.
- Identifying and providing value-added content.
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| Of course, you want to make it easy to buy, as well. |
If you do these things, you won't have
to fight tooth and nail for every sale. Customers will
recognize the fact that the service you provide more than makes up
for any slight price advantage they can get from the boiler-room
operation down the street. |
| Contact
us for a free brain-storming session on how to add value to
the customer experience on your web site. |
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